Brands in Action

Close the Glass Loop is a partnership of European associations, including those representing brands and fillers in different product segments. But when it comes to packaging, brands and fillers are responsible for the packaging they place on the market. Our goal is to showcase projects and initiatives taken by brands that can drive the collection of glass packaging at household and HORECA level, as well as the uptake of recycled content into new glass containers. In particular, we have launched the project “Journey through Sectors”, but brands are also regularly featured in our best practices and case studies.

Spirits - Episode #1

In the first episode of "Journey through Sectors" we explored the world of the spirits industry and their determined efforts to help us achieve our 90% glass collection for recycling target.

• Why is glass packaging such a widespread packaging material for spirits?
• What is the spirit sector’s vision on sustainability and what role does packaging play in achieving that vision?
• What actions has the spirits industry undertaken to contribute to achieving the glass collection for recycling goal?

Take a look at the first episode on our YouTube channel:

 

Soft Drinks - Episode #2

In this episode of "Journey through Sectors", we take a closer look at the soft drinks industry and its contribution to reaching our 90% glass collection for recycling target.

• Why do soft drinks brands continue to rely on glass packaging in a competitive beverage market?
• How does the soft drinks sector approach sustainability, and what role does glass play in that strategy?
• What concrete steps are companies in the sector taking to boost glass collection and recycling rates?

Take a look at the second episode of the series on our YouTube channel:

 

Soft Drinks - Episode #3

In this episode of "Journey through Sectors," we step into the vineyards and cellars of Europe to explore the transformation of wine packaging.

While the glass bottle remains the gold standard for quality and aging, the industry is reimagining everything from the weight of the glass to the very color of the bottle. We sit down with family-owned SMEs and global powerhouses to ask:

• What functionalities are they looking for when using glass packaging for wines?
• Does the wine sector face particular challenges when it comes to implementing extended producer responsibility?
• Do they have specific targets or objectives related to circularity in glass packaging?

From the high-pressure demands of Champagne to the logistics of global exports, see how the wine sector is helping to reach the recycling targets.

Take a look at the second episode of the series on our YouTube channel: