7 March 2024

How Heart Driven Campaigns can Improve Glass Collection? – Mariona Cruz Juli [Case Study]

Did you know that 86% of Spanish households are aware of the benefits of glass recycling for the environment?



According to the insightful words of Mariona Cruz Juli, Ecovidrio, we’ve already conquered minds, and now it’s time to capture hearts to mobilize people and boost glass collection rates!


Watch her presentation here:


And for a deeper dive into the key ingredients of a successful communication campaign about glass collection and recycling, check #90MinutesCGL episode 6 here!