9 April 2024

Improving Glass Collection in Big Cities (Essen) – Ulrich Ix [Case Study]

Does the standard of living and income levels in a given area influence both the quantity and quality of collected glass packaging?


Ulrich Ix, President of FERVER – European Federation of Glass Recyclers, highlighted in his insightful presentation that while various factors are at play, the crucial aspect lies in implementing smarter and more sophisticated collection methods, along with strategically placing glass bins for greater convenience.

Explore an engaging case study on the city of Essen in the compelling presentation provided below.



And for a deeper dive into the key ingredients of a successful communication campaign about glass collection and recycling, check #90MinutesCGL episode 4 here!