16 December 2025

Journey Through Sectors – Wines Closing the Glass Loop

Wines Closing the Glass Loop, part of the Journey Through Sectors video series of Close the Glass Loop, highlights the European wine sector’s commitment to improving glass recycling and advancing circular economy goals.

In “Journey Through Sectors” video project, Close the Glass Loop produces videos for each of the market segments currently represented in the platform to highlight the ambition and commitment of sectors using glass packaging to reach the goal of 90% glass collection for recycling. Our third spotlighted sector features the wines industry, where we explore how the European wine sector is taking action on glass recycling and circularity.

The video addresses four inspiring case studies showcasing concrete actions from across Europe and tackles some key questions:

🔹 What is the wine sector’s vision for sustainability?

🔹 How important is packaging in the wine sector’s sustainability vision?

🔹 What is the role of glass for wines?

🔹 How can the wine sector increase the circularity of glass packaging?

 

The episode brings together insights from key voices across Europe:

• • Ignacio Sánchez Recarte, Secretary General, CEEV
  • Sonia Le Masne, Sustainability & Responsibility Director, Martell Mumm Perrier-Jouët
  • Mehdi Besbes, Manager Wines & Spirits, Adelphe
  • Sara Mendes, Innovation Manager, Sogrape
  • Trinidad Márquez García, Technical Director, FEV

By showcasing real-world examples, the video illustrates how collaboration, innovation, and clear targets can transform empty wine bottles into a resource, inspiring the wider value chain to act.